What to expect

Step Into Sneaker Culture 


  1. Overview 

Step into a celebration of one of the most unique cultural phenomenons of this generation. Sneakertopia brings guests along the journey of what started as an article of clothing and turned into a global culture. Through immersive art installations, the audience is encouraged to step into the world of sneakers and all of its connected cultures - sports, music, film, art, design, fashion. Ultimately, guests are empowered to put their own footprint on each scene. This is a sneaker utopia. This is Sneakertopia.

  1. Installation Descriptions
    1. Title: The Limited Edition Audience Mural
      1. Artist: David Kaul
      2. Description: Get in line with sneakerheads and sneaker legends - from  Tinker Hatfield to Shaq to Marty McFly to Kylie Jenner - waiting for the next drop… of Sneakertopia tickets.  
    2. Title: Outside the Shoebox
      1. Artist: Jade Ramey
      2. Description: Stand under the classic LA interlocking logo made from actual shoe boxes and painted in a gradient, “Dodger” blue.

// WELCOME AREA: From Sneaker to Culture //

  1. Overview

Step into the history of sneaker culture. This fully enveloping storyboard mural brings you through the deep, multi-faceted  journey - from the first Converse All Stars in 1917 to the debut of the first Jordans in 1984 to the prevalence of limited edition retailers and resellers of today. Once inside the mural, you will notice a sketch of a 1980s retro TV set light up with an intro video that visually narrates the transition of sneaker to culture.  

Artists: David Kaul (Mural) and Ben Fearnley (CGI, projection mapped video).

  1. Installation Descriptions
    1. Title: The Sneaker Storyboard
      1. Artist: David Kaul and Ben Fearnley
      2. Description: Enter a fully immersive, enveloping mural - wrapping all of the walls and the floor - depicting the rich history of sneaker culture, from the first Converse All Stars in 1917 to the debut of the first Jordans in 1984 to the prevalence of limited edition retailers of today. Inside of the mural, watch a sketch of a 1980s TV set light up with an intro video that visually narrates the transition of sneaker to culture. 

// The Playground: Sneakers x Sports //

  1. Overview

Step into a collection of street courts showcasing some of the most important sports heroes in sneaker history. Sneaker culture actually begins in the sports world, with the first collaboration between Chuck Taylor and Converse in 1922. Since then, professional athletes have led the way in pushing the technology, fashion and culture of sneakers forward. This is form meets function at its finest. 

  1. Installation Descriptions
  1. Title: The Ace
    1. Artist: James Haunt
    2. Description: Get aced by Serena Williams on her very own Off-White tennis court. The entire mural design features the pink-to-violet colorway of her “nick-namesake” collaboration with Virgil Abloh - The Queen.
  2. Title: Posterized
    1. Artist: James Haunt
    2. Description: Get dunked on by Jumpman himself on the Michael Jordan basketball court, featuring the classic red, white and black colorway of his first and still most popular sneaker releases. MJ definitely has home court advantage here.
  3. Title: Culture, Courtside
    1. Artist: Tyson Park
    2. Description: Sit next to your favorite heros in sports sneaker history, from Shaq to Steph, in the courtside seats facing the playground.
  4. Title: The Basketball Loung
    1. Artist: Ron Bass
    2. Description: Relax and take in the scene by sitting in this chair, made of basketballs filled with specific levels of air for maximum comfort. 
  5. Title: KICKflip
    1. Artist: Jonas Never
    2. Description: Jump on a 20’ skateboard as skate legends Tony Hawk, Steve Caballero and Lizzie Armanto soar above you.
  6. Title: King James
    1. Artists: Jonas Never and Ron Bass
    2. Description: Sit in a throne of sneakers and substance, painted in Laker purple (Ron Bass) in front of Lebron wearing a Biggie inspired tilted crown.
  7. Title: The Teenage Sneakerhead Bedroom
    1. Artist: Matthew Laurence Knott
    2. Description: Play in  a teenage sneakerhead’s bedroom that looks like it was ripped straight out of a comic book. Sit by a desk of sneaker doodles, staring out the window at customs or jump on the shoe box bed, complete with sneaker themed bedding.

// The Festival: Sneakers x Music //

  1. Overview

Step into a sneakerhead festival, flanked by three stages honoring some of the greatest musician collaborations in sneaker history. Sneaker culture experienced a pivotal moment when thousands of Run DMC fans held their Adidas during the group’s ‘My Adidas’ performance at Madison Square Garden. This set the stage for a continuing lineup of some of the most influential sneaker and album drops in history.

  1. Installation Descriptions
  1. Title: Sneakers Take Center Stage
    1. Artist: Man One and Syndrome Studios
    2. Description: Jump on an Adidas shoe box stage and interact with the motion mural (Man One x Syndrome Studios) visually narrating the continuing collaborations between the brand and major musicians, from Run DMC to Pharell to Beyonce. Then, check out the Puma x Rihanna x Nipsey Hussle stage and the ½ Nike / ½ Adidas Kanye stage. Before you leave, relax by the sneaker pool and sit on the shoelace swings. 

// The Backlot: Sneakers x Film //

  1. Overview

Step into satirical scenes of some of the most significant moments and trends at the intersection of sneakers and entertainment. Film has been instrumental in moving sneaker culture towards the future; Marty McFly’s Nike Mags are now a reality (and some of the most expensive collectible sneakers on the market). Video games are now fueling the next generation of sneakerheads, with players designing, wearing and selling their own shoes as digital currency.

  1. Installation Descriptions
    1. Title: Back to the Future IV
      1. Artist: McFlyy
      2. Description: Fly a hoverboard on top of a sneaker city in the year 2120, a scene straight out of McFlyy’s rendition of Back to the Future IV.
    2. Title: Sneaker Battle
      1. Artist: McFlyy
      2. Description: Watch a sneaker influencer battle, featuring Salehe Bembury, Beija Velez, McFlyy, Vashtie, Nigo, Jerry Lorenzo, DaniLeigh and John Geiger.
    3. Title: Sneaker Movie Poster
      1. Artists: McFlyy and Ben Fearnley
      2. Description: Preview a set of imaginary movie posters, including Forrest Gump 2, Shoe Addiction and MJ. The Back to the Future IV movie poster comes to life with an augmented reality movie trailer.
    4. Title: Sneakerhead Spaceman
      1. Artist: Tommii Lim
      2. Description: Explore a science fiction, futuristic space scene, complete with a spaceman wearing designer sneakers and the Elon Musk designed suit - hovering over a tower of artifacts from the past.

// The Art and Sole Gallery //

  1. Overview

Step into a gallery featuring artists who have infused their passion for sneakers into their body of work, from custom kicks to sneaker sculptures. In the 1980s, sneaker culture and a new generation of artists grew up together. This has resulted in art and sneakers heavily influencing each other. Sneakers have become both the canvases and the subject matter for a new sub-genre of pop art. 

  1. Installation Descriptions
  1. Title: The Sneaker as Canvas
    1. Artists: The Shoe Surgeon, Kickstradomis, Sophie Marazzo, Stomping Ground Customs, Katty Customs
    2. Description: View and purchase a set of limited edition customs by some of the most prominent sneaker artists of today. 
  2. The Kickback Series
    1. Artist: Jason Dussault
    2. Description: Reflect on this set of eight sneakers, with California rich history, wrapped in mosaic art.
  3. Title: The Floating Goku
    1. Artist: Stomping Ground Customs
    2. Description: Stand under a hovering Goku sneaker, representing the superhuman strength from the extraterrestrial Son Goku, from the Dragon Ball manga series.
  4. Title: The Super Large Superstar
    1. Artist: Smoluk
    2. Description: Walk around the 20’ Adidas Superstar, made completely  from recycled cardboard, paint and glue. With a multitude of brands and messages represented on the cardboard, this macro shoe is a microcosm of sneaker culture’s influence throughout society.
  5. Title: The SB Origami Pigeon
    1. Artist: Toygami
    2. Description: Stand tall next to an 8’ Pigeon Dunk made out of paper, origami style.
  6. Title: Give a Girl The Right Shoes and She Can Conquer The World
    1. Artist: Mimi Yoon
    2. Description: Meet a diverse group of sneaker empowered females - Nicc, Beyonce, Bibi, Jennifer Lopez, Yoon Mi-Rae, Slick Woods, Liz Staple, Iris Apfel.
  7. Title: Air Carpet + Sneaker Benches
    1. Artist: Ron Bass
    2. Description: Sit down on art while viewing art. Both the gallery benches and the art rug transform objects from function to form, a major theme of sneaker culture.

// The Frugal Pop-Up: Sneakers x Streetwear //

  1. Overview

Step into a parody pop-up and start window shopping. Streetwear and sneaker collaborations have not only amplified the attention given to the culture, but have also increased the retail prices. Along with the limited edition format of release, this has fueled a strong secondary market, where sneakers become an art investment. 

  1. Installation Descriptions
  1. Title: Frugal, The Priceless Brand
    1. Artist: n/a
    2. Description: Window shop in the first store of the fictional Frugal brand - a parody of the super hyped streetwear world. If Supreme and Flight Club had a baby, this would be their home. While Supreme had the brick for $30, Frugal has a rock for $130. The rest of the store is filled with an array of seemingly random products with high price tags.
  2. Title: The Diorama Fitting Rooms
    1. Artist: David Kaul
    2. Description: Try on your best selfie in these step-in human-sized diorama fitting rooms, with scenes that merge sneakers and street culture.
  3. Title: The Assist
    1. Artist: Ron Bass
    2. Description: Don’t play on this hoop, which is actually a backboard and net made of sneaker components. Painted for Frugal, this piece represents the progression of sneakers from a practical sports shoe to a form meets function wearable to a visual, display art piece.
  4. Title: Sneaker Commercialization
    1. Artist: n/a
    2. Enjoy some of the most classic commercials in sneaker history, alongside new ad spots for Frugal.

// The Dream Room //

  1. Overview

Step into the luxurious living room of a lifelong sneakerhead, the bookend to the teenage sneakerhead’s bedroom. As the culture has grown, so has the perception and value of the sneaker - as a piece of art, as an investment, as a symbol of luxury. Collectors have sneaker vaults to house their prized possessions, online auctions allow individuals to resell sneakers globally and Sotheby’s recently auctioned off a 1972 Nike Waffle Racing Flat 'Moon Shoe' for $437,500.

  1. Installation Descriptions
  1. Title: AIR
    1. Artist: Michael Murphy (aka Perceptual Art)
    2. Description: As you walk around the suspended sculptural installation, the Jordan 1 sneaker turns into Jumpman himself. Murphy pioneered the Perceptual Art movement, known for artworks that change into new forms with the change in the viewer’s perspective. This is the first time the artist has used the original Jordan colorway in an installation. 
  2. Title: The Dream Sneaker Closet
    1. Artist: Adam Fu 
    2. Description: Enter the dream, infinity mirror closet composed of some of the most coveted sneakers in the past four decades behind an infinity mirror. This collection goes on forever. Neon graffiti sneakers, the Air Max and the Converse x Commes des Garcons, light up the outside closet paneling.
  3. Title: The Culture in Sneakers - Augmented Mural
    1. Artist: Ben Fearnley 
    2. Description: As you walk up to this 18’ mural of a sneaker composed of cultural symbols (boombox, basketball, film reel, and more) with your phone, the components come bursting out at you. A visual representation of the explosion of sneaker culture.

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  1. Title: From Sketch to Culture - Lenticular Mural
    1. Artist: Ben Fearnley
    2. Description: Watch this lenticular mural closely as you walk by it. First, you’ll see a silhouette sketch of a sneaker that then morphs into a fully constructed and painted art shoe. The sneaker is both the canvas and the art.

// Limited Edition: The Store //

  1. Overview

Shop in the official store, which is just as authentic as the rest of the exhibit. 

  1. Store Sections
  1. Artist Collaborations
    1. Description: Limited edition collabs with the participating artists, including prints, sculptures, apparel and skate decks.
  2. Frugal
    1. Description: Frugal turns from a fiction into a real brand, with the limited edition collection launching in the store.
  3. The Customization Corner
    1. Description: Guests can get Sneakertopia exclusive, custom Kickstradomis stencils applied to their apparel and sneakers.